Value Projected

When marketers talk about value, I’m like, “Oh, please.” None of these markets read Value Merchants or Value-based Fees. Besides the recession is over, so there is less downward pressure on price. Besides everything is free because we monetize everything in every way. Still, value persists independent of price, aka acquisition costs, all those other costs rolled into Gartner’s total cost of ownership (TCO), and all those costs that don’t get reflected in the TCO. And, the need to talk about value persists as well.

Out on twitter, somebody will ask if UX is where value lives. No. Value is out there somewhere.

I’m going to start far away from value and talk about data Then, I’ll talk about data and value at the same time–not that value comes from data. Oh, yeah, IT people think value comes from data.

So lets start with a point.

03 00 A Point

Yeah, that point. We all know that point. But, we might ignore the notion that a point is made. It took Euclid two lines to make a point. These days we use Excel or maybe R to make a point. Then, we use points to make a point, alas a different  species of point. We might keep a point under a distribution for later use.

Actually, a point is born in a sensor. We’ll call a survey a sensor just in case a thermocouple just doesn’t tell you what you need to know.

03 12 A Point - Sensor

But, a lot of sensors require the sensed entity to be illuminated. A camera doesn’t do much in the dark.

03 13 A Point- Illuminator - Sensor

So now we have an illuminator, the point being sensed and a sensor. A political pollster might ask a slanted question, provide slanted answers to that question, and expect you to fill in those dots all before sending those forms to the reader, aka the sensor. That was a lot of illumination to make some bad points.

We might even sense an alias that is related to the thing we really want to sense, but can’t. You were out of town, so we asked your significant other. We’ll put some words in your mouth. It was only ten questions.

03 14 Proxy Point-Relation-Point

I use something I call the triangle model to talk about made things. It’s a decision tree. The base of the triangle is the made stuff. It could be a UX. Or, it could be the illuminator, sensor, and the point we made via a relation. So I redrew the above diagram.

03 15 Made Data

We have three triangles in this figure. I drew another figure with a forth triangle, because the relation was made. But how do these triangles interact? So another figure.

03 16 Triangle Model

In this figure, the illuminator’s triangle is shown in light gray. The thick gray line is the illuminator’s emitter. The sides of the illuminator’s triangle extend outward to the base of the sensor’s triangle. The proxy being sensed must be between the illuminator and the sensor. The relation projects through the sensor data processing it as it goes. After some calculation the relation produces the point.

The figure is demonstrating how the value of the proxy is conveyed through each component of the system eventually providing us with a point that can be used later. The components projected their value into the future into the distance from the functionality, UX, or realization. The point can be seen as the summation of the value the system captured and packaged. The point will be used a long way from the illuminator and sensor. The point will be used a long way from the relation as well. The point won’t tell anyone how it was built, but some of those details are needed before other’s can rely on that point.

Here is another figure illustrating the projection of value.

03 17 Triangle Model

Here we have someone using out point in a report. The person writing the report projected the report through a word processing app. That app projected value through a machine. The point was projected through the report after the point was projected from the proxy thought the illuminator-sensor plane. Lots of value projected from various sources from various distances and points of view.

Yeah, not at the UX at all.



One Response to “Value Projected”

  1. Spatio-temporal Product Management | Product Strategist Says:

    […] way to think about this is in the sense of value projected, as in the post on projected value. CAD started simply as a different way to draw. CAD went on to be different way to compute, […]

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