Spatio-temporal Product Management

Reading 101 Things I Learned in Fashion School, brought to mind Architectural Drawing, 2nd ed. The latter book talks about architectural drawing in the post-building information system era. CAD system changed drafting and illustration for architects. CAD systems went on to change how buildings got built. CAD systems went beyond all that. CAD systems disrupted drawing as thinking. But after so many generations of Gartner’s hype cycles, drawing made a come back. Drawing found it’s place in a mixed analog-digital process. Analog drawing found its value amid the digital.

One way to think about this is in the sense of value projected, as in the post on projected value. CAD started simply as a different way to draw. CAD went on to be different way to compute, nomography no more. CAD became CAD-CAM. With Eisenman, CAD became an animation and rules-based system that moved buildings from static to dynamic. Each of these projections through other systems.

But, what were these value projections projected through? Space. How long did it take? Time. Value was projected through a terrain having a spatio-temporal reality. CAD had to meet CAM. CAD-CAM had to meet other elements before building information systems were realized.

As a product manager, you can look into the future and make that future happen, or you can let the future surprise you. But, it will be the vendor that reaches out to that next population that gets economics of scale, that gets there first, in the marketing sense, that gets the monopoly position and the immunity that monopoly brings you from the promo spenders. That first company gets to create wealth. The followers get to capture cash. Oh, well.

Once you layout your spatio-temporal product roadmap, you’ll start to see the research agendas that already contribute to your product as spatio-temporal maps. How long will the next advancement of display resolutions take to arrive? How will that impact your offering, beyond richer colors? How will an n time sort algorithm change your product? When net neutrality goes away, how will you code around that?

Now, back to the fashion book. I’ve read other books in this series. Each book tells you about the point of view of a given domain. Design for art, design for fashion, design for the engineer, and design for the MBA are very different things. Each of these domains defines the world its way, aka each has its own culture. I’ve called these functional cultures long before I came across a journal on epistemic cultures.

I’ve gone back to a long ago interest in photography and ran into HDR, high dynamic range photography. I can’t help but wonder how HDR ties to data warehousing, and big data.

As a final note, I’ll answer a question tweeted to me by an old friend. We were tweeting about how globalism needs to be addressed by managers and investors today. We need discontinuous innovation. Continuous innovation won’t bring globalized jobs back to our shores, or make up for all the jobs lost to globalization. So where do you find the companies doing that?  Start by reading the research front of a field you want to invest in, make or get a  spatio-temporal map of that field’s research terrain, know who is who in the field, and harder, know who the students are. Then, watch the sales tax permit applications. Join the community. It will take a lot of work. It won’t be easy, but following Moore’s guerilla game strategy, get there.



One Response to “Spatio-temporal Product Management”

  1. The Gap | Product Strategist Says:

    […] Just another weblog « Spatio-temporal Product Management […]

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